A trip to Vierumaki and Jyvaskyla,

On Monday 21st May 2012, We had a trip to Vierumaki and Jyvaskyla. As soon as we arrived Veirumaki checked in cabins, after that we went to Haaga-Helia Vierumaki Campus to attend presentaion on innovative ways of doing Market Research by Mr. Kari Puronaho and Mr. Vili Nurmi. The focus of their lecture was in a sport business intelligence which based in real synergy of business research analysis and development projects, by conducting survey to collect data from the fans regarding customer values, brand perception, activities, quality and possitive circle. Therefore, to figure out the expectation and impression of customer then to have a chance to improve the image and perception for their business. This is sort of marketing research to improve, develop business and customer service through collecting data from the customers to see what they want and what they prefer. Then they analyze that data and come up with the solution and suggestions how to improve the services. As a matter of fact I'm familiar with Marketing Research, I teach the same topic and it's very interesting I learned some techniques from those guys which will I apply in my future classes.


The next day we went to Jyvaskyla to attend a presentation by Mrs. Kotro and Mr. Nikula about Entrepreneurship Education in Jyvaskyla college. The focus on the demand of entrepreneurship study is to highlight the entrepreneur a way of thinking, the importance of life, long learning and continuous self development. The idea is that students establish small companies. In that way they are able to get real income and also get credits for their diplomas, at the same time the role of the teachers work as a coach to encourage students to further education and benefiting themselves and interprise, the students relies that they have to do everything themselves and the possibility to learn by doing instead of theoritical learning. This method is really very effective to give the students the chance to practice in real life work to gain experience, knowledge and skills rather than just learning in theoritical way. Personally, I like the Entrepreneurship style of learning and I'm planning to convince my colleagues back home in our college to adopt that  kind of learning process to give the students a chance to practice how to run their own business and develop themselves with experience and skills in the real world.


On wednesday, we had a meeting with team academy model at University of applied science regarding the (Team Entrepreneurs Program) which is the same idea and concept as the one in Jyvaskyla college. I really like their approach and their experiment  as a team work taking a responsibility in earlier life work and encouraging each other to be independent, learning in their own way to develop themselves in practical and professional way.